Even as other forms of entertainment have digitised rapidly in recent years, sports for the most part have remained carefully locked in the walled garden of cable subscriptions and all-access digital passes. But a surprising new player in sports broadcasting is soon changing that: YouTube.
These are Exciting times for the International Federation of Hockey, Youtube and the industry as a whole, as Hockey Fans, world-over can now watch the upcoming Hockey World League Finals in their country via a Pay Per View system on Youtube TV.
It is amazing to see how FIH is establishing a new standard for Hockey.
YouTube TV, initially launched in April 2017, provides more than 40 networks including live feeds from local ABC, CBS, Fox and NBC stations in most markets. The service is currently available in 49 TV markets in the U.S., reaching two-thirds of the country
The YouTube agreement will supplement coverage being provided to over 150 countries through existing broadcast partners. According to YouTube, This unique partnership will give access to billions of sports fans looking to tune in to all the action from the Womens Hockey World League Final in Auckland (17-26 November) and the Men’s Hockey World League Final in Bhubaneswar (1-10 December) 2018.